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Deep in the Woods - Part 2

Deep in the Woods

Best Laid Plans (or NOT) - part 2 of an 8 part series

Poor planning could easily have been the end of our adventure as well as our very lives. We hear about mental snafus all the time. In a hurry or through exhaustion, a hiker slips, falling off a cliff in Glacier National Park. Snowmobilers run up a steep slope, triggering an avalanche that buries them under ten feet of compacted snow.

I let my guard down from the moment I said, “Yes”. I didn’t grab my backpack with the forest map, bear spray, fire making tools, and rain gear. You see the problem, right? The weather can change from sunny and eighty degrees to freezing in July, but all my tools for survival sat in my garage.

Deep in the Woods - Part 1

Deep in the Woods

Part 1 of an 8 part series

Forrest Gump taught us that life is like a box of chocolates, but in Northwest Montana we aren’t limited to a single sweet choice. This country is a paradise offering sustenance in many ways. A few weeks ago, I joined two friends in a morel mushroom hunt. In a Gump-like way, I’d like to take you along on a series of misadventures that went from an adrenaline high to what might have been a dangerous situation.

A logo is to a business as your face is to you.

Logo design establishes your identity. It reflects your business’ personality, values and principles. It is also the most powerful marketing tool known.

It is very hard to establish yourself in the marketing world without a logo. A logo is a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the front or back?

What is Blogging?.

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably. –BlogBasics

Obtained from

Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.